Siemens uses game design tools to enable top down design

Wow, driving back and forth from Boston to NJ really did me in. 500 miles in a few days, packed with several traffic jams from accidents, plus sitting in conferences for 2 days! So this blog may come to you a bit late. In the way of openness, Siemens paid for my travel expenses to and from the meeting as well as two nights at the hotel.

Anyhow, on Day 2 of the conference (22 Sep), I had the opportunity to view Siemens already released (last week) Mechatronics Concept Designer (MCD) software – a terrific idea, and aptly suited for designers of complex machine tools, especially those machines or groups of machines with lots of parts in motion. Later in the day, Dan Staples, Solid Edge’s head of development, and original architect of ST, described what’s coming in their upcoming release of Synchronous Technology 3 (ST3).

Built as a stand-alone solution, Paul Brown of Siemens, Senior Marketing Director, stated that the Price was about $20K, had no software prerequisites, and includes a copy of NX to assist in the design detailing.

Shown in the image above is an example of a machine designed with MCD. Designed to work with NX and Teamcenter the idea is to map out a block diagram of the prospective machine, use a library of functional parts that can be re-used or designed, add requisite motions, and prove out the design concept. Then the concept design is passed on to the appropriate engineering disciplines to continue to add detail to the design. I really liked the concept, but there is too much detail to describe here. You can see more at http://www.plm.automation.siemens.com/en_us/about_us/press_kit/mechatronics-concept-designer.shtml.

What is really appealing is that design concepts like this could only have been done before manually, and because of the complex interactions of 3D and motion, would have been very difficult to design and extremely error prone. One could easily imagine this technique used for other design projects.

On the ST3 upcoming launch, due in mid-October, Solid Edge (SE), part of Siemens’ Velocity business unit, and headed up by Karsten Newbury (see my blog dated 22 July), continues to press the envelope by extending ST into assembly design, and allowing a mixture of history based design and ST unordered design. Incorporating some 2000 customer enhancements, ST3 should be an extraordinary release. The ST3 modeling advances also allow all of SE’ other apps, such as piping and wiring to use ST technology and auto update as changes are made.

Got to get some sleep now.

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Siemens PLM Software firing on all cylinders

22 Sep 2010: Yesterday Siemens PLM Software (SPLMS) kicked off its annual analyst conference in Boston, MA, following a years hiatus due to the economy in 2009.

As usual, a really packed day resulted in information overload by early afternoon. Alas, we are not scheduled to get any of the PowerPoint slides until later today so I cannot yet share any with you. Nevertheless, after nine hours of listening, 30 pages of notes, and viewing hundreds of slides, here is short list of the more significant highlights of the day:

  • The transition to new President Chuck Grindstaff seems to be going smoothly. Surrounded by an experienced team of long time PLMers, Chuck is upbeat and feels confident about the transition. Long the technology strategist, he plans to continue as CTO, at least for a while.
  • Following a “difficult year” in 2009, Siemens business is up more than 25% this year. The company trotted out a chart of their success, for example, in the auto industry, noting that 12 out of 15 of the top players now use Teamcenter, traditionally a Dassault Systemes (DS) stronghold. Not only that, but they are displacing DS’ V6 with NX in several accounts. Other top performing industries include aerospace and surprisingly, shipbuilding. Tony Affuso pointed out that being a part of Siemens helps enormously in winning large and very large accounts, because of company stability (120 years in business) and the synergy with other parts of the Industrial Automation Group.
  • On the technology front, Teamcenter is expanding its offering rapidly into new applications. Notable among them is a new System Engineering application that now allows validating products based on customer requirements – one I have long awaited. Solid Edge ST3 is on the horizon. A pre announcement briefing is schedule for later today. Two customers spoke glowingly of its use. Mechatronics Concept Design was oft mentioned today as a new application about to be released. It combines a physics gaming engine along with a hew UI, allowing early concepts to tie together electrical and electronic system into early design. We are due to hear more later today and I will update my readers as I find out more about the technology.
  • For many years I have been a lone voice in the woods imploring PLM vendors to make access to the reams of data easier. SPLMS shows the promise of delivering with HD-PLM. Not exactly sure about what is involved to make this work for each client, but Grindstaff intimated that it could be done with minimal efforts. Their goal is to provide clients access to the massive amounts of data so organizations can customize displays that make sense of often used data. For example, by displaying the graphic of a full car, and color-coding all late items red, a user can instantly see the project status. How about where it does not meets specs, or over cost, or needs work for fit and finish? Wow, this is exciting!
  • Many customers spoke about their implementations, perhaps none so eloquently as Amy Gowder, Director of Performance Excellence of Lockheed Martin Aeronautics about their use of SPLMS software on the JSF program. Working with 3 major variants of the product and 10 international partners companies, they have so far avoided major fit issues as have plagued Airbus and Boeing. Gowder noted that their success is not based on software, but on changes to the ways they work. Wonder how I can get a flight in the Harrier replacement variant?
  • More to come . . .